THIS IS HYP.
A brand consultancy that actually does the work
Strategy, execution, aesthetics. We do all of it.
WE SHARPEN BRANDS
WITH THEIR OWN EDGE.
SERVICES:
Brand Development
Strategy
Brand Identity
& System
Creative
Campaign
Content
Creation
Digital
Marketing
Experiential
& Activation
Print
& Packaging
Strategic
Consultant
UIUX
Work
HYP
is... Hustle Yet Play Hype Your Poison Hell Yeah Playtime Hire Yelling People High Yield Projects Harness Ya’ Potential Host Yapping Picnics Hot Yearning Passion Hurt Yesterday’s Pride Huh? Yikes! Phew..
We’re part consultant, part creative powerhouse, but really, we’re just obsessed with the outcome and results. Forget the titles or the jargon every agency is trying to redefine; we’re here to find what makes your brand spark, sharpen it, and turn it into something bold, magnetic, and impossible to ignore.
Together,
We Build
What Moves.
We partner with purpose-driven brands because style isn’t what you wear, it’s how you live, creating work that moves culture.
THE TEAM
HASBIDIN HASSAN
Managing Partner - Consultant
Hasbidin Hassan is a seasoned business director with over 14 years of experience in the global marketing and communications industry. With a rich work history spanning Asia, Europe, and the Middle East, his expertise is centered on PR, advertising and digital.
Throughout his career, Hasbidin has delivered outstanding results, developing and executing effective marketing campaigns for clients across diverse industries, including Tech Startup (Wayfair, Fiverr) automotive (Proton, BMW), telco (Maxis & Unifi), e-commerce (Shopee,Aladdin Street), FSI (MSIG,AIA) and likes of WHO and Saudi Invest. He has collaborated with renowned global brands, enhancing their brand awareness, customer loyalty, and market share.
TUCK LOONG
Managing Partner - Creative
Tuck Loong is an award-winning creative head with over
20 years of experience delivering impactful, idea-driven work across print, digital, film, activations, and 360° campaigns. He has shaped creative strategies for iconic brands like Coca-Cola, BMW, Samsung, Rémy Martin, Walmart US, Nike, and Nikon, blending strategic insight with emotional storytelling. Grounded in real-life experiences, he seeks truth in insights and crafts solutions to real-world challenges.
Alongside his agency work, he is a lecturer at The One Academy, inspiring the next generation of creatives. He encourages students to explore industries, push boundaries, and use creativity for growth.
WORK WITH US
Let’s build something bold together.